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Case Study: Campaign Management for Large Charity Events

Case Study – Campaign Management for Large Charity Events

Prolog Helps Ensure the Smooth Running of Charity Fundraising Events

The high-profile fundraising event is central to many of the UK’s leading charities. It increases awareness, builds new audiences, and offers participants an amazing experience whilst raising money for a cause they care about. Campaign management for large charity events involves careful planning, and detailed organisation to ensure that a high-quality, personalised service is offered to every participant.

For over a decade, Prolog Fulfilment has provided campaign management for a major sporting event on behalf of a well-known charity. Our objective is to achieve accurate and efficient delivery of participant packs, personalised with pre-allocated numbers and associate logo/s to each participant. Fulfilment includes a white glove service, delivering bottled water and marketing materials to event managers on the event day.

Services provided by Prolog Fulfilment:

“We want to share our gratitude with the Prolog team in supporting all of the planning stages right the way through to the actual fulfilment. Despite volumes being 3 times higher than forecast, the Prolog team smashed it out in half the expected time. Our team could not be happier with the time frames and result.”

– Charity Fundraising Team

Prolog’s Specialist Customisation Infrastructure

The success of our charity campaign management is founded on Prolog’s specialist customisation infrastructure. Each participant pack we produce is customised using our direct mail fulfilment, innovative tech solutions, and a specialist kitting application which guarantees 99.97% accuracy to our customers.

Prolog Campaign Management for Large Charity Events – the Numbers

At Prolog, we consider each and every employee to be a fulfilment expert, whether they are receiving inventory, part of our in-house IT team, or managing direct mail fulfilment. Everyone plays a critical role in the sophisticated process that consistently delivers successful fulfilment for the brands we work with across the UK and internationally. Here are the numbers for our charity client:

  • 350,000 to 450,000 participant packs fulfilled each year.
  • 15 letter variations used in participant packs.
  • 4hr goods in.
  • 4-day turnaround from event data receipt to fulfilment completed.
Prolog Campaign Management for Large Charity Events – the Numbers

Campaign Management Service Excellence

Our aim at Prolog Fulfilment is to raise the profile of our clients’ brand by exceeding their customers’ expectations:

  • All event orders receipted on time in full.
  • 4-day turnaround from data receipt to participant pack fulfilment.
  • Variable data merge with specific event data per participant.
  • 2D barcode matching of run number to personalised information.
  • Automated machine insertion facilitating high output levels.

Customised Fulfilment From Prolog

If you’re looking for an order fulfilment specialist, with the expertise and infrastructure to provide personalised solutions for your fulfilment, we would love to talk to you. Call our consultancy team today – tell us about your plans and find out how we can help to fulfil them.

Call Prolog Fulfilment today on 01623 724000

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